Auto shows can be a great marketing opportunity for car brands, with the larger trade shows attracting thousands of visitors from across the country. These shows are much more than the chance to wander around and admire the latest vehicles – instead they play an essential role in how people connect with car brands, and can be a great way to launch a new product to media representatives from around the world. Here are just some of the reasons why the world’s largest car companies still rely on auto shows to shift their vehicles and present them to the general public.
1. Car shows can be a great way to network and meet industry leaders
Contrary to the belief that auto shows are declining in popularity, they are still thriving – attracting some of the world’s most important business leaders in the automobile industry. These events can be a great way to network and meet new people, and there are plenty of opportunities to talk to journalists from trade publications, radio, and television. Some of the largest auto shows in the world have been going for many years, and have attracted some of the most iconic brands in the industry, with company representatives securing sales on the day from passing crowds. The North American International Auto Show is held in Detroit and is one of the largest of its kind anywhere on the globe, attracting several big name automobile companies looking to show off their latest products.
2. Branding needs to be everywhere
How you showcase your car or car product to the world could make or break your success at a trade show. Many car companies have used a number of techniques to promote their cars at these shows in the past. You may remember the famous images of promotional girls in their best dresses posing next to a recently launched vehicle. Although this practice still happens at some shows, today it’s all about creating unique promotional material that really stands out from the crowd and promotes the business brand. This can include balloons with the car brand logo on, stationary, or even mascots trying to attract the attention of crowds. Other ways to engage with the paying public include competitions, free food and gifts.
3. Your exhibit stand is really important
Many companies know the importance of a good exhibit stand, so expect to see plenty of banners featuring the car company logo or website when you visit a show. Special lighting will be used to illuminate the vehicle, and plenty of space will be available for crowds to walk around the car and check out the latest design features. Having a cheap-looking display stand just won’t cut the mustard – and car companies will need a stand in the exhibition hall that will represent their brand. Many companies enlist the services of an exhibit booth design company, who will be able to plan an exhibit based on the individual requirements of the business. These stands may include seating space for company representatives to secure a sale or talk to press, television screens showing rolling footage of their vehicle on the road, and plenty of display stands with promotional material.